7 Most Important Things You Should Know About the Global FinTech Industry

November 24, 2015     By : Sofia

According to Accenture’s report on “The Future of FinTech and Banking,” global investments in FinTech ventures tripled to $12.21 million in 2014, which means FinTech gained a great momentum and became a hot spot attracting a lot of attention. We have been attentively following FinTech here at LTP and developed an expertise and deep knowledge about the space and players. There are certain crucial things about FinTech each potential entrant and current player has to keep in mind and pay close attention to. As we tapped into the history of watching FinTech and current trends in the space, we have granulated seven most important things to know about FinTech industry.

FinTech startups are hot and international

It’s no surprise that ventures in FinTech tripled last year. Diving into the exploration of FinTech, we have covered 22 hottest FinTech startups from the Silicon Valley and India’s 14 hottest FinTech startups to demonstrate a great variety of solutions and disruptive players in international markets. In Q1 2015, the payments sector attracted more than $1.16 billion in investments; 12 companies raised more than $5.6 million in seed funding rounds of which “Bringhub” raised the highest amount with $2 million in seed funding. Moreover, in the short time span of July-September 2015, FinTech saw $750 million of investments.

As the LTP team is spread around the world to follow the FinTech and be on top of the news about the space, we have noticed an interesting trend of a growing number of FinTech hubs equally active and hot.

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Source: FinTech Week London 2015

There is a notion that Silicon Valley is the place where the most innovative solutions are being built and tested first. This is partially true, although there are certainly hubs around the world where “unicorns” are born and raised to reach international markets. FinTech Week London 2015 demonstrated the emerging hubs with significant investments in FinTech around the world made in last five years. The largest investments were made in the US, totaling more than $31 billion. The UK FinTech saw total investments of more than $5 billion, and the rest of the Europe: $4.4 billion. The Chinese FinTech industry is keeping up with FinTech with $3.5 billion investments made in the space in the last five years. Global investments in FinTech reached almost $50 billion in five years.

The recently resumed Money20/20 gave us great insights into the future of FinTech and trends to keep in mind. The conference proved the borderless nature of FinTech to be true. Innovative and imaginative technological solutions from FinTech have an amazing advantage of easily expandable abroad. Innovation cannot stay within the borders of one country anymore with the growing diversity of talents sourced in FinTech startups and with advanced cloud-based technology taking solutions across the globe.

The outcome for the local businesses is increased competition from foreign companies that do not have to make significant investments in a physical presence in order to start entering the market. The same point is an advantage for foreign companies.

New types of stakeholders are entering the space

FinTech startups were believed to be disruptive and competitive and hence, more interesting to traditional financial institutions like banks. However, this isn’t the situation anymore. Tech companies dominating other spaces started entering the competition for innovation in finances. It is surprising how actively tech giant Microsoft is involved in FinTech with a great variety of initiatives. Google, Intel and others have also demonstrated an interest in FinTech with their active investments. Here are some of the examples of companies in the portfolios of non-financial companies:

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New, interested parties are actively shaping units within their companies to work specifically with FinTech startups to encourage bright minds and innovative entrepreneurs and, possibly, invest in the most promising ones.

New types of partnerships

Previously, we demonstrated a rising interest from tech giants in FinTech startups along with banks. That interest led to new streams of investments and most importantly, incubation. However, there is another set of players shaking hands with the financial industry in a different way or even competing with FinTech while being in a completely unrelated field at first sight.

Social media and communication giants like Facebook or WeChat realized the power of applying financial transaction features into their extensive social networks. Facebook, intended to be a social media platform to connect millions, saw a great opportunity in adding a valuable feature of money transaction while WeChat, China’s biggest messaging app with more than 600 million active users, announced an agreement which enables WeChat users in the US to send money to 200 countries and territories via Western Union’s Connect platform.

The socialization of money transfers is active from both players – media giants and FinTechs. Venmo leveraged the power of social connections and the value of virtual interactions by opening the opportunity to share personal transactions and react on them within personal networks. Needless to say, Venmo is one of the most popular peer-to-peer payment apps which has processed more than $900 million transactions during Q4 2014.

FinTech 2.0 is coming and FinTechs & banks are collaborating

If startups were thriving to push banks out of the profitable markets with the rise of FinTech, we now see an interesting change both in attitude and strategies from both sides. Banks are no more engaged in fierce competition. As powerful traditional players indicated a threat, they figured out individual ways to cope with it and collaborate in order to improve and provide a better value for customers.

Both banks and FinTechs have their strengths and weaknesses, and both are better off by cooperating and combining the best they can offer to cover each other’s weaknesses. Banks can guarantee rapid scaling with significant funding and access to demand while the FinTech sector can offer the most innovative and efficient solutions for better customer service. An interesting term called FinTech 2.0 is used in the paper recently published by Santander in collaboration with InnoVentures, Oliver Wyman and Anthemis Group called “FinTech 2.0 Paper: Rebooting Financial Services.”

As stated in the paper, while some FinTechs today are focused on the race to build standalone “unicorns,” FinTech 2.0 represents a far broader opportunity to re-engineer the infrastructure and processes of the global financial services industry in which the top 300 banks command a revenue pool worth $3.8 trillion. To realize the opportunity of FinTech 2.0, banks and FinTechs need to collaborate, each providing the other with what it lacks – be that data, brand, distribution or technical and regulatory expertise.

We have been covering the ways FinTechs and banks are joining hands with the most preferred ways to collaborate being startup programs to incubate FinTech startups (43%), venture funds to fund FinTech startups (20%) and partnerships with FinTech companies (20%).

Europe has an emerging way of collaboration between the banking industry and FinTech startups – mentorship programs. Bank of America, Merrill Lynch, Citi, Barclays, HSBC, JPMorgan, Credit Suisse, Goldman Sachs and other banking industry giants got involved in the FinTech Innovation Lab that is aimed to foster relationships between startups and banks through 12-week mentorships.

An important conclusion we came to is that banking and FinTechs are more in collaborative relationships than in competition. Banks and FinTechs are operating in the financial services industry which dictates the types of relationships between new entrants and established powerful players. It is partially related to the fact that FinTechs can’t be a complete alternative to the traditional bank – FinTech startups still rely on bank accounts at the backend with the majority of FinTech startups offering a fragment of the set of services regular bank offers. From a bank’s perspective, FinTechs represent a consolidation of the most innovative ideas and solutions that can change the market rapidly due to the size, talents, absence of legacy systems, focus and other factors. A strictly regulated environment is another factor leading startups to seek for support from banks that have resources and stability to comply with licensing. Everything combined, it led FinTech and banking to a warm collaboration and joint efforts to provide better value for customers.

The model of relationships between startups and industry giants is not the same in other industries. Some of the examples are Tesla in automotive and Uber in transportation. In these, cases disruptors are not forced to seek for collaboration or any support from traditional players because they have their own technologies and strength to enter the market. Disruptors can independently comply with regulations just like big players.

Players within the FinTech industry

There is a great diversity among the types of players within the FinTech industry. Therefore, we cannot distribute financial and innovative attractiveness of the overall industry on all players equally. Certain spaces within the FinTech attract more investments and attention than others. The LTP team charted the categories by the size of the investments:

 

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Source: LTP, 11 Insights From Two Years of FinTech Investments 

In 2013 & 2014, finance/lending companies attracted a total of $567 million in funds, the largest compared to other categories. Payment rails companies raised $416 million while mobile wallet companies raised $286 million. The LTP team performed a deep analysis of investments made into payments technology companies, which can be found here.

Expanding the “unicorns” club

Innovative solutions in FinTech solving real issues of a big customer pool lead companies to the “unicorns” club, which has been expanding at a fast pace. Some of the examples from around the world we can bring here are:

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Data source: MEDICI, Powered by LTP

Even though the “unicorns” are spread internationally, the largest number is from the US.

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Source: LTP, 26 Companies From This FinTech List Have a Billion Plus Enterprise Value

Starting last year, the space in the “unicorns” club shrank with companies like Stripe, POWA Technologies, Avant, Prosper, One97 and others boosting their valuations far over $1 billion.

Even though the growing number of “unicorns” tightens the competition, it is a great sign. For potential entrants, it indicates an upward trend in the industry that is actively expanding. It validates a real opportunity for young startups to enter the club down the road and a clear interest from investors injecting funds into FinTech and boosting valuations. It is not clear whether the club will be growing at a fast pace in the near future. However, the growing interest from a variety of stakeholders may support the trend.

Security is a major issue to address

When it comes to payments, security and fraud protection is one of the biggest concerns among the service providers. JPMorgan released the results of “Payments Fraud and Control Survey” this year with disturbing results on fraud rates.

According to the report, some of the key findings include the following statistics:

  • 92% of finance professionals believe EMV (EuroPay, MasterCard and Visa) cards will be effective in reducing point-of-sale (POS) fraud
  • 61% believe that chip-and-PIN will be the most effective authentication method in mitigating credit/debit card payments fraud
  • Paper checks continue to lead as the payment type most susceptible to fraudulent attacks even as their overall use continues to decline
  • Credit and debit cards experienced a decline in fraudulent activity, down from 43% in 2013 to 34% in 2014

The high level of fraudulent activity in the financial sector leaves FinTech with a problem to address. The most important statistic for FinTech as targeted on wireless transfers is the fact that 62% of companies were targets of payments fraud in 2014, among which 27% are wire transfer-related.

Sofia

Sofia is a contributing writer for LTP based in New York. She is a market research professional skilled in data analysis and visualization. Sofia has an extensive experience in consumer behavior studies and marketing analytics. She is passionate about disruptive startups with innovative business models that are having a powerful impact on the industries.

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