CARDFREE Partners with Bluedot Innovation to Bring Location based Commerce Services to Restaurants in U.S.

March 7, 2015     By : Ray

CARDFREE, the leading mobile commerce provider to large merchants, announced that it has entered into an exclusive agreement to use Bluedot Innovation’s revolutionary location services technology at restaurants in the U.S.

Bluedot Innovation is enabling a new generation of location-based commerce through its cutting-edge technology that delivers 20x the precision of competing products. It offers the maximum achievable precision of GPS, but without the battery drain usually experienced or the need for new hardware, such as beacons or sensors. As a result, Bluedot Innovation enables location-based triggers so consumers may receive an offer, submit an order, enable a mobile payment, or any number of services automatically based on their proximity to the entrance or drive-thru.

CARDFREE’s award-winning mobile commerce platform provides full customer lifecycle capabilities, including smart offers, gifting, order-ahead, stored value, payments, loyalty, and rich data analytics. Built to accommodate large-scale deployments, the platform has been selected by numerous top 50 quick service restaurants (“QSRs”) and is currently expanding to other restaurant categories and verticals, including grocery and convenience stores.

“We are happy to answer the overwhelming merchant interest in location-based marketing by presenting our customers with an exclusive technology that is more accurate and seamless than current solutions in market,” explained Jon Squire, founder and chief executive officer of CARDFREE. “Though we enable beacons as well as other approaches, we are extremely excited to offer our customers Bluedot’s cutting-edge alternative that addresses the need for easy, precise and cost-effective location-services. We’ll offer these services as stand-alone solutions as well as integrated with our platform components.”

CARDFREE offers merchants a one-stop solution to mobilize and enhance the customer experience for maximum ROI, while also offering complete, integrated solutions for merchants from mobile, to online, through to the POS. Our award-winning platform provides end-to-end capabilities to engage customers via merchant-branded interfaces such as mGifts, messaging, smart offers, loyalty, payments, order ahead, and social media integration.

Ray

Ray has keen interest in the area of devices, OS and wireless technologies. He is a Mobile Technology enthusiast and believes that Mobility is going to completely change the way we do Payments and Commerce. He wishes to share this belief with the world by providing such content through LetsTalkPayments. Ray has done his engineering as well as MBA.