Samsung Pay Advantage Significantly Expands Mobile Payment Merchant Acceptance and Drives Consumer Adoption

October 29, 2015     By : LTP Team

 [Press Release]: Samsung Electronics Co., Inc., announced Samsung Pay U.S. consumer usage data, new features, and partnerships at Money 20/20 in Las Vegas, adding more momentum to the most accepted mobile payment system.

Just four weeks after its launch in the U.S., Samsung Pay is proving its biggest advantage is broad acceptance enabled by Samsung’s MST (Magnetic Secure Transmission) in combination with NFC.  MST is the patented technology built into the Samsung Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 that transmits tokenized card data to the magnetic card readers of EMV terminals and magnetic stripe terminals.  Of U.S. consumers who have paid with Samsung Pay, there is strong indication of repeat usage with an average of eight transactions per user. Data also show that three out of four Samsung Pay transactions were made via MST, validating that combining MST and NFC makes Samsung Pay the most accepted mobile payment system.

“After one month, the numbers say it all: Consumers who have used Samsung Pay are using it repeatedly because it works almost anywhere you can swipe or tap a card,” said Thomas Ko, global co-general manager of Samsung Pay.  “We’re thrilled to introduce new partners that will build on our early success, and move us even closer to a world in which your mobile phone is a true mobile wallet.”

Samsung is expanding the partnership ecosystem for Samsung Pay, announcing support in the coming months for cards issued by Chase, PNC Bank, TD Bank, SunTrust, Fifth Third Bank, First Hawaiian, Key Bank, Silicon Valley Bank, Security Service Federal Credit Union, Navy Federal Credit Union, Virginia Credit Union, Associated Bank, Randolph Brooks Federal Credit Union and People’s United Bank. Starting next year, Samsung Pay will work with Discover.

Samsung Pay is also deepening relationships between consumers and retailers—enabling shoppers to use gift cards on their phones at their favorite stores, through a partnership with Blackhawk Network that includes dozens of top retailers in categories like grocery, fashion, entertainment and dining. By the end of this year, consumers will be able to load and use these gift cards.

Samsung is now working with the four payment networks: American Express, Discover, MasterCard and Visa, major banks including Bank of America, Chase, Citi, U.S. Bank, and key financial partners including Blackhawk Network, First Data, Synchrony Financial, TSYS, and Vantiv to extend Samsung Pay to the U.S.

The overwhelmingly positive initial response to Samsung Pay underscores its revolutionary appeal to consumers.

  • SIMPLE: To make a payment on Samsung Pay, users can simply swipe up, scan their fingerprint and pay.
  • SAFE: Samsung Pay uses tokenization, Samsung KNOX, and fingerprint authentication to provide secure payments. And, as terminals are upgraded to EMV, that security is leveraged too.
  • ALMOST ANYWHERE:  Samsung Pay is compatible with most existing and new terminals, including most magnetic stripe, EMV and NFC terminals*. That means Samsung Pay works at more places than any other mobile payment service.

About Samsung Pay

Samsung Pay, a mobile payment service from Samsung Electronics, is simple, safe and available almost anywhere you can swipe or tap your card.  Combining NFC with Samsung’s proprietary MST technologies, Samsung Pay provides consumers a way to pay almost anywhere you can swipe or tap a card at millions of merchant locations. Samsung continues to strategically expand its partnership ecosystem for Samsung Pay to provide greater flexibility, access, and choice for customers while enabling an easy and safe payment experience. Samsung Pay is compatible only with select cards and Samsung devices.  Visit www.samsung.com/pay to learn more.

*Some card reader terminals may require software updates to be compatible with Samsung Pay. 

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and America’s fastest growing home appliance brands. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

LTP Team

A group of content writers, bloggers, journalists and editors from the Lets Talk Payments team.

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